Dear Influencer,

Hi, I'm David

I started writing online in 2016. Went viral for the first time in 2018. Monetized in 2020. Felt like quitting in 2022. But didn'tGot back on my feet in 2024. I have gone through all the feelings you are going through. Maybe I can help

You are the influencer

Stop chasing metrics

Follower counts can be deceptive. If you tie your relevance as a creator or influencer to these metrics, you will get frustrated. What really matters is more people knowing you for something. The true measure of that changes often

You are the Thought Leader

Own your influence

Social media algorithms are designed to benefit the platforms, not the creators. They don't care about you. They care about their business. In the same way, you should prioritize yourself over them in your decisions. Let me show you how

You are the content creator

Do it your way

Don't let anyone tell you that you have to jump on a trend to go viral. The secret of virality is YOU. Your uniqueness is your power. Stop jumping on trends that don't fit. Promote who you want, how you want. Turn your fame to an asset - not a 12-hour day job

You are the boss

Set your terms

You have the freedom to choose who you work with. You also control the terms on which you work. You don't have to always sign their document. You can prepare the document and have them sign. You are the business

You are the brand

Decide your Price

You deserve to determine how much you get paid. Of course, you can negotiate the exact amount. But no one has the right to force an amount on you. Never let anyone tell you that you cannot charge above a certain amount

You are the voice

Speak your Heart

You don't have to conform to what other people say. You don't have to have an opinion on a trending topic. Your fans and followers won't like everything you say. But they love it when you stay true to who you are

You are the artist

Celebrate your art

Don't let anyone tell you whether your art is good or not. You tell them how good it is. Hype yourself. Talk nice about your art. Don't wait for an award or fancy recognition. Blow your trumpet as loud as you can. Call your art the best

You are the creative

Embrace the shame

There is a stigma in being called an influencer or creative, especially if you don't have a large following yet. But the more you run away from the public shame of being called a content creator, the more the success you seek eludes you

You are the entrepreneur

Step up your game

I send 1-2 emails per week to influencers like you to show you best practices, support, and encourage you in your journey. Stop being an "aspiring influencer" and own your identity as someone who educates, inspires, and entertains

Congratulations! Dear influencer

Do check your email inbox for my welcome message. Check spam if you can't find it